At Victor, we talk a lot about values, our guiding principles which help us achieve our mission "to be a catalyst for sustained improvement in the lives of those we touch." There is a common misconception that things like mission statements and core values are marketing jargon, without real substance. From our point of view this could not be further from the truth.
Our core values guide our organization on a daily basis. From the decisions we make, to how we interact with clients and staff members, every small decision and every large one is guided by our organizations values. There are some important benefits to having a common set of core values both externally and inside an organization. So what are our core values and what do they mean?